Bing Ads

Introduction

Microsoft Advertising, formerly called Bing Ads, is Microsoft’s pay-per-click platform serving search and audience ads across Bing, Yahoo and other partners. With over one billion monthly queries on Bing alone, the Bing Ads network offers an appealing alternative to Google Ads. Advertisers bid on relevant keywords to display text, shopping and audience campaigns. However, managing multiple accounts and testing on various devices can quickly become complex and time-consuming. GeeLark’s cloud-based Android environments simplify these challenges by providing isolated virtual phones, automated workflows and diversified IPs to streamline operations.

Understanding Microsoft Advertising

Platform Basics

Microsoft Advertising uses a PPC model in which advertisers pay only when users click an ad. It reaches audiences across Bing, Yahoo and additional search partners, and offers advanced targeting by demographics, geography and user behavior. Furthermore, it supports direct imports from Google Ads campaigns and delivers detailed performance analytics. Although it still carries the legacy Bing Ads brand, the service has evolved with fresh features and deeper integrations.

Unique Advantages vs. Google Ads

Even though Google Ads commands most of the search market, Microsoft Advertising often delivers lower competition and cost benefits. For example, average CPCs on this platform tend to run 30–50 percent below Google’s rates. Moreover, it integrates natively with the wider Microsoft ecosystem, including LinkedIn and Windows devices. You also gain access to roughly 63 million searchers who do not appear on Google, expanding reach beyond traditional Bing Ads setups.

Mobile Campaign Management Challenges

The official Android client for Microsoft Advertising offers on-the-go monitoring, yet it comes with drawbacks. It lacks simultaneous multi-account support, cannot preview ads across different OS versions or screen resolutions, and uses a single IP that may trigger security alerts. Additionally, the app doesn’t include built-in automation for routine tasks. Consequently, relying solely on the mobile interface can slow down large-scale campaigns.

GeeLark: A Solution for Microsoft Advertising Professionals

GeeLark delivers full Android environments on real cloud hardware with true device isolation and unique fingerprints per instance. Unlike other cloud-device services, it installs the official Microsoft Advertising app, integrates proxy-based IP diversification, and enables robotic process automation (RPA) workflows to handle repetitive tasks. Moreover, you can manage all your Bing Ads campaigns in parallel without overlap or cross-account confusion.

Key Applications of GeeLark for Microsoft Advertising

1. Multi-Account Management

   • Run 10+ Microsoft Advertising accounts simultaneously, each on its own virtual device with unique device ID, IP address and geolocation.
   • Prevent account overlap among your Bing Ads profiles and maintain clear campaign structures.

2. Campaign Automation

   • Use RPA to adjust bids automatically based on performance thresholds.
   • Schedule ad runs by local time zone, update negative keyword lists and reallocate budgets across campaigns.
   • Save time and reduce manual errors in high-volume Bing Ads management tasks.

3. Cross-Device Testing

   • Preview ads and landing pages across dozens of Android versions and screen resolutions.
   • Ensure consistent user experiences and avoid display issues that the standard Bing Ads app cannot detect.

4. Performance Monitoring

   • Automate screenshot captures, schedule report downloads and set alert triggers for KPI deviations.
   • Maintain full visibility into each Bing Ads account without manual intervention.

Implementation Guide

1. Step 1: Device Configuration

   • Log in to your GeeLark dashboard.
   • Create virtual Android devices and assign unique proxies.
   • Select the desired Android OS version and device profile.

2. Step 2: App Deployment

   • Install the Microsoft Advertising APK on each instance.
   • Enter your account credentials and enable two-factor authentication.
   • After setup, you have secure environments ready for campaign management.

3. Step 3: Automation Setup

   • Record manual workflows (for example, bid updates).
   • Define conditional triggers (for instance, pause ads when CPM exceeds $5).
   • Schedule workflows to run at specified intervals.

Best Practices

Security

• Rotate proxies weekly.
• Use residential IPs for high-value accounts.
• Assign separate payment methods per account.

Performance Optimization

• Schedule automation during off-peak hours.
• Apply gradual bid adjustments to avoid flagging.
• Test creative variations in small, staggered batches.

Scaling

• Begin with 3–5 devices before expanding further.
• Group accounts by vertical or region.
• Monitor CPU and memory usage to allocate resources efficiently.

Pricing & ROI

• Starter Plan: $49/month for up to 5 devices
• Pro Plan: $129/month for up to 20 devices
• Enterprise: custom pricing for 50+ devices

With an average time savings of 10 hours per week, most users recover their subscription costs through improved efficiency and lower ad spend.

Conclusion

By offering genuine cloud-based Android environments, GeeLark empowers advertisers to streamline multi-account workflows, boost security and enhance cross-device testing for Microsoft Advertising campaigns.

People Also Ask

What are Bing Ads called now?

Bing Ads has been rebranded to Microsoft Advertising.

How to do Bing Ads?

1. Sign up for a Microsoft Advertising account at ads.microsoft.com and link your billing details.
2. Click “Create campaign,” choose an objective (sales, leads, traffic).
3. Define campaign settings: budget, schedule, location, language.
4. Select keywords or audiences that match your target customers.
5. Set bids (CPC) or use automated bidding.
6. Write compelling ad copy with a clear headline, description and display URL.
7. Add extensions (sitelinks, callouts) to boost visibility.
8. Review settings and launch.
9. Monitor performance; adjust bids, keywords and ads as needed.

Are Bing Ads better than Google Ads?

It depends on your goals and budget. Google Ads offers far greater reach, more advanced targeting options and a larger user base, making it ideal for high-volume campaigns. Bing Ads (now Microsoft Advertising) typically has lower competition and cheaper cost-per-click, plus an older, more affluent audience. If you need broad visibility and sophisticated features, Google wins. If you’re on a tighter budget or targeting desktop users in specific markets, Bing Ads can deliver strong ROI with less spend.

How much do Bing Ads cost?

There’s no fixed price—costs depend on your auction-based CPC bids, industry competition, targeting and ad quality. Average CPCs on Microsoft Advertising typically range from $0.50 to $2.00 but can be higher in competitive niches. You set your own daily or monthly budget (minimum $1/day) and choose manual bidding or automated strategies like Enhanced CPC, Maximize Clicks or Target ROAS. Total spend equals the number of clicks multiplied by your bid, so you maintain full control over how much you invest.