Multiple Amazon Accounts in 2025: What GetsYou Banned

Can you run multiple Amazon accounts without getting into trouble? The short answer is yes — but only if you follow Amazon’s rules carefully.

Many sellers open extra accounts to test new products, separate brands, or reduce business risk. Others simply want more flexibility as they grow. The challenge is keeping each account truly independent so Amazon sees them as separate businesses, not duplicates.

In this guide, we’ll break down what Amazon actually allows, what it doesn’t, and how you can manage multiple accounts safely.

Can You Actually Have Multiple Amazon Accounts?

Yes — Amazon does allow sellers to operate multiple accounts. But there’s an important catch: each account must exist for a legitimate business reason and must function as a fully separate operation.

Amazon wants to prevent sellers from using multiple accounts to manipulate the marketplace. That’s why they place strict rules around when a second account is acceptable.

Here are the reasons Amazon considers valid:

You run distinct brands that need separate storefronts
You sell in different product categories that don’t fit under one store
You manage separate businesses with unique tax IDs
You need multiple accounts for international expansion
You acquired another brand and must keep it independent

If your reason falls into one of these categories, Amazon typically allows additional accounts, as long as everything is clearly separated.

Why Sellers Run Multiple Amazon Accounts?

Most Amazon sellers don’t start with multiple accounts. They grow into them. As their business expands, one storefront is no longer enough to stay organized or competitive.

Here are the most common reasons sellers open more than one Amazon account:

Separate Different Brands

If you manage multiple brands, putting everything under one account can get messy fast.

Each brand has its own identity, style, and audience — and Amazon performs better when each brand has a dedicated space.

A separate account keeps:

branding clean
reviews relevant
product lines organized
customer messaging consistent

It’s one of the most common and Amazon-approved reasons to open a second account.

Explore New Product Categories

Sometimes you want to test a new category without affecting your main store.

If the niche fails, your core brand stays untouched. If it succeeds, you have room to scale it independently.

For many sellers, this “sandbox account” becomes one of their most profitable units.

Reduce Account Risk

Putting all your products in one account creates a single point of failure.

If something goes wrong — a listing error, a policy misunderstanding, or a false suspension — your entire business can stall.

Multiple accounts spread that risk. You still need to follow Amazon’s rules, but your business is no longer dependent on one storefront staying healthy.

Manage Different Business Entities

Many sellers run multiple legal entities, especially when selling across:

different countries
different product types
different tax structures

Amazon requires each entity to have its own account, which makes multiple accounts both logical and necessary.

Expand Internationally

Sometimes the only way to grow into new regions is by creating separate international accounts.

This keeps operations:

localized
compliant
easier to manage

It also helps sellers adapt listings and pricing to each market independently.

Keep Operations Organized as They Scale

As products grow, teams grow with them.

Having multiple Amazon accounts allows sellers to assign:

different teams
different workflows
different performance metrics

to each business unit — without crowding everything into one dashboard.

How Amazon Detects Multiple Accounts

When sellers operate more than a few Amazon accounts, sometimes dozens, or even entire account clusters. Keeping them truly independent becomes much more complex.

Amazon’s systems are designed to detect patterns across large networks, not just between two accounts. That means the more accounts you manage, the more carefully each one needs to be separated.

Amazon uses a wide range of automated signals to identify when multiple accounts may be controlled by the same operator. Here are the most important ones to understand:

1. Device and Browser Fingerprints

Every device has a unique “signature,” including:

device model and operating system
browser type and version
screen size and system settings
installed fonts and language settings
Canvas and WebGL output
time zone and local configuration

This is one of the strongest signals Amazon relies on because it’s extremely difficult to hide duplicated device behavior across a large number of accounts.

2. Shared IP Addresses

Amazon also analyzes the network behind each login. Even if devices are different, network patterns can still connect large sets of accounts.

If multiple accounts repeatedly sign in from:

the same home Wi-Fi
the same office network
the same public hotspot

Amazon assumes they belong to the same operator.

3. Overlapping Banking or Tax Information

If accounts share:

bank accounts
credit cards
tax IDs
legal business names

Amazon will treat this as a direct link, and most of the time, it’s an automatic suspension trigger.

4. Similar Product Listings

Amazon’s algorithms compare product listings across the entire platform.

When a large group of accounts shows similar:

title structures
bullet-point formats
keyword usage
pricing habits
catalog organization

…it can suggest they share the same operational style.

At a small scale, these similarities don’t stand out. Across dozens of accounts, the pattern becomes clearer.

How to Safely Manage Multiple Amazon Accounts

Keep Every Account Independent

Browser Environment

Amazon uses “browser fingerprints” to check who is logging in. So if you want to safely manage many Amazon accounts, each account needs its own special fingerprint. This makes every login look like it comes from a different device.

Doing this on your own is very hard. But GeeLark makes it simple. You can use only one computer and still keep all your accounts separate.

GeeLark has an antidetect browser. It lets you create many browser profiles, and each profile looks like a different computer.

It changes fingerprints like:

the operating system
the browser version
the screen size
the language
the graphics card information

When you log in through one of these profiles, Amazon sees it as a different device each time. This helps you manage many Amazon accounts in a safe and organized way.

Try Antidetect Browser Now

Phone Environment

If you have a large number of Amazon buyer accounts, using mobile devices can work even better. This is because you can act like a real shopper. You can search for products, add items to your cart, and place orders just like a normal user.

Buying hundreds of physical phones is not possible for most people. It costs too much money and takes too much space.

But with GeeLark’s cloud phones, you can control hundreds of Android devices from one computer. Each cloud phone has its own device fingerprint. Each cloud phone has its own phone number, IMEI number, MAC address, and other device details.

Just like the browser profiles, every cloud phone profile is fully separated and independent. To Amazon, these cloud phones look like real Android phones being used by real people. Each login appears to come from a different device, just like a normal shopper using their own phone.

Get Free Cloud Phone Demo

Separate IP Addresses

Now your device fingerprints are safe, but there is one more important thing to remember: your IP address. If every Amazon account does not use a different IP, Amazon can still link your accounts together.

In GeeLark, we highly recommend giving each profile its own proxy. A good residential proxy works best because it looks like a normal home internet connection. When each profile uses a different IP, your Amazon accounts look like they come from different people in different places. This makes your setup much safer and much more natural from Amazon’s point of view.

Multi-account Management

Managing many accounts can be hard, but GeeLark makes it much easier. In the Profile section, you can see all your accounts in one place.

You can give each profile a name, add tags, and write notes. This helps you keep everything organized, so you always know which account is which.

You can also use the Logs page to see what each team member did. It shows which Amazon account they worked on and the time they made the change. This makes it easy to find problems and understand what happened.

Accounts Information

Each Amazon account should use different personal details. This includes a different email, payment method, and shipping address. When every account has its own information, it looks more like a real person with their own shopping habits.

You can also let the accounts behave in different ways.

For example, they can search for different products, visit different pages, and shop at different times.

This helps each account build its own “personality,” so they don’t all look the same.

Final Thoughts

In the end, managing a large number of Amazon accounts safely comes down to a few key things. You need clean device environments, separate network connections, and different account information.

If you can keep these parts in place, you have already done most of the work to keep your accounts safe.

Generate Clean Device Environments

FAQs

Yes. Amazon allows multiple accounts if each has a legitimate business need. Different LLCs, different business addresses, and different product niches are exactly the type of separation Amazon wants to see. The key is getting approval first — contact Seller Support and explain your business need before opening the second account.

What happens if one of my Amazon accounts gets suspended?

If one account is suspended, all related accounts may be suspended as well. Amazon’s system links accounts on their backend, so a violation on one account can cascade. This is why maintaining genuine operational separation matters. If your accounts truly operate as independent businesses with different suppliers, products, and customers, you have a better chance of defending against mass suspension.

Permission helps, but it’s not a guarantee. Amazon’s systems continue to monitor for connections even after approving multiple accounts. Sellers with approved second accounts have still experienced suspensions when Amazon detected unexpected links (same contractor access, similar behavior patterns, etc.). Keep your accounts genuinely separated from day one.

Technically possible but not recommended. Amazon can trace payments back to the same bank account, which is a connection signal. For genuine separation, use different payment methods for different accounts. At scale, this usually means different business entities with different banking relationships.
How many accounts can I realistically manage safely?
There’s no official limit, but the more accounts you manage, the harder it is to maintain genuine separation. Two or three well-managed accounts with clear business separation are sustainable. Managing dozens or hundreds requires professional infrastructure, tools like GeeLark for accounts isolation, different proxies for each, and strict operational discipline. At that scale, even small mistakes become detectable patterns.

It’s strongly recommended to use one IP address per Amazon account. This is the safest option. If you want to reduce costs, you can let 2–3 accounts share the same IP, but always test this with a small group first before expanding.

Just remember that if Amazon flags one account, the other accounts on the same IP may also face risk. So this setup can work, but be prepared for the possible consequences.