TikTok Content Ideas: Real Examples and Where to Get Them
Updated on
Home » Blog » TikTok Content Ideas: Real Examples and Where to Get Them
Let’s be honest, coming up with great TikTok ideas, especially when posting consistently, is no walk in the park. Even the most seasoned TikTok creators hit a creative block from time to time. When this happens, some choose to take a break and look for inspiration.
But here’s the thing: if you want to consistently appear on your target audience’s FYPs, you have to post regularly. How do you do this when you can’t come up with post ideas? We’ve got you covered.
This guide explores ways to consistently generate new TikTok content ideas. It also provides AI prompts you can use on tools like ChatGPT and explores various ideas for creators and brands.
Key takeaways
Use TikTok to get content ideas. Take advantage of the platform’s Creative Center, search feature, and FYP, paying attention to videos from creators in your niche.
Create detailed prompts when using AI tools to brainstorm content ideas. Prompts should contain details on your target audience, niche, ideal topic focus, and goals.
Reuse content ideas that resonate with your target audience. For example, if storytelling videos perform well, create more of them.
Don’t wait until you run out of ideas to start your research; create a content calendar with multiple ideas to stay consistent.
Where to get TikTok content ideas
You don’t have to come up with content ideas all by yourself. You can get them from various sources, including the TikTok Creative Center, your FYP, TikTok’s search bar, and your audience.
TikTok Creative Center
This is a great place to find post ideas that have already proven to work. The TikTok Creative Center provides data on trending hashtags, songs, creators, and videos — which can inspire your next posts.
For example, if you go to the “TikTok videos” section, you’ll find posts currently trending on the platform, like this video by Natalie Reynolds. The idea behind the video is pretty easy to replicate, so you can do it as well — if it aligns with your brand, of course.
Alternatively, you can go to the “Hashtags” section to see what people are currently engaging with.
The beauty of using the TikTok Creative Center is that it lets you filter results by factors such as region, industry, and time period. This makes it easier to find currently popular content ideas that align with your niche and resonate with people in your target location.
For You Page
Your FYP can be a hub of content ideas if you scroll intentionally. Usually, the TikTok algorithm recommends videos that align with the topics you show interest in. So, you’re sure to get plenty of ideas relevant to your niche.
If you’re a food content creator who regularly scrolls through and engages with food content, for example, your FYP will have a lot of food-related videos. Pay attention to the kind of attention and engagement each video gets to determine what to post on your own account.
If you find that a specific dish is gaining a lot of traction, you could prepare a recipe video, a mukbang of you eating the dish, or a review of restaurants that serve it — depending on the type of content you typically create.
TikTok’s search bar
The best thing about this feature is that it provides suggestions based on users’ searches. So, you already know that audiences are interested in every suggested idea.
To get ideas from the search bar, enter a seed keyword related to your content focus. For example, if you type “fitness” as your seed word, here are some of the platform’s suggestions.
You can turn these suggestions into the following video ideas:
First time at the gym? Start with these basics
5 gym mistakes every beginner makes
My beginner gym routine
Best gym equipment for beginners
What to bring to the gym on your first day
30-day fitness journey update
Best fitness products I actually use
Is a fitness tracker worth it?
How fitness influencers film their gym videos
3 easy gym workouts for busy people
Your audience
If you have an engaged TikTok audience, you already have a rich source of content ideas. You can:
Directly ask your viewers to suggest what they want to see more of. For example, if you’re a brand, ask them what they’re struggling with when it comes to your product and create videos that address their pain points.
Pay attention to your comments. Look at the questions or suggestions viewers provide under your videos and turn them into video topics. If people are constantly asking how you create and edit your TikTok videos, for example, record some behind-the-scenes footage and share it.
Analyze your videos’ performance and get ideas from successful ones. Identify high-performing videos to see what resonates with your audience. Then, use them for content inspiration. If a “Night routine” video performs well, consider variations like “Night routine while on vacation,” “Morning routine,” “Routine after a night out,” or “Weekend routine.” For TikTok analytics, You can read our guide for beginners.
AI tools
Tools like ChatGPT and Gemini can surface multiple content ideas within seconds. Of course, the quality of their ideas is contingent on your prompts. For practical suggestions, let the tools know who you are, who you’re targeting, and what your goals are. Here are some prompt examples you can use:
Business: Generate X TikTok video ideas for my [type of business]. My target audience is [target audience], I want to [goal], and I primarily focus on the following [main topics].
Content creator: Suggest X TikTok content ideas. I’m a creator in the [niche] niche looking to speak to [target audience] and achieve [goal]. I’m open to ideas on multiple topics, including [focus topics].
Faceless TikTok account: Generate X TikTok video ideas that do not require showing my face. I’m a [niche] content creator targeting [audience] and looking to achieve [goal].
If you want more specific ideas, be more descriptive. For example, you could request “funny TikTok skit ideas,” “cute content ideas,” or “uplifting ideas.”
There are hundreds of TikTok content ideas you can implement. Here’s a look at some general ones that can work for both brands and content creators:
Behind-the-scenes content
Audiences love to see raw, unscripted content. So, if you don’t know what to create, take them behind the scenes of your processes. Some great BTS content ideas include:
Photoshoot setups
Product ideation and creation processes
Team introductions
Workplace, warehouse, or studio tours
Editing workflows
These ideas can humanize your brand, potentially helping you build stronger relationships with your audience. For optimal results, only showcase authentic moments and experiences.
This video from the Boston Red Sox is an excellent example of well-executed BTS content. It not only shows viewers the photoshoot setup but also captures staff issuing instructions, giving the audience a glimpse into what goes into producing the team’s content.
This is an excellent content idea for brands looking to create awareness and boost sales. To capture and hold viewers’ attention, demonstrate products in action rather than simply recording them. You can do:
Product unboxings (especially great when you partner with influencers)
Before-and-after demos
How-to tutorials
Value maximization hacks
Sephora does product showcases exceptionally well. In this video, for example, the brand doesn’t just list the benefits of the featured products; it also shows how to use them for optimal results.
Sharing personal stories or business experiences makes your brand more relatable. So, this is another way to build deeper connections with your audience.
You can implement various storytelling content ideas, including:
Your business journey, from ideation to where you currently are
Lessons learned throughout your content creation journey
Personal stories, like your dating experiences or your first time meeting notable people in your life
Your audience’s stories — this requires you to share your contact information and directly request stories from your community
Storytelling can be your entire brand or a supplement to your regular content. Popular content creator Bethel, for example, has dedicated her account entirely to storytelling. She listens to other creators’ storytimes and summarizes them, making her the go-to source for users looking for quick breakdowns.
Day-in-the-life content
This format involves you documenting your routine. It brings viewers into your life and, as such, can help you build stronger connections.
This content idea works well for both brands and individual content creators. If you’re a brand, you can record the workday routines of different employees. For example, you can showcase your CEO’s, marketing manager’s, or logistics team’s typical days to show viewers how you operate.
If you’re a content creator, you can show viewers what you get done in a day. For example, you can showcase your morning routine, gym workouts, interactions with loved ones, and your nighttime routine — like Erin Harper. In this video, for example, the content creator takes viewers through a day running errands.
If you don’t yet know which type of content resonates with your target audience, try out different ideas and monitor their performance. We know what you’re thinking; testing multiple ideas would take a long time. And that’s true, but only if you test them using a single account.
With GeeLark, you can create multiple TikTok accounts to test different ideas simultaneously. GeeLark is an all-in-one solution that provides cloud phones to facilitate account isolation. Each cloud phone has a unique device fingerprint and customizable proxy settings, making it easier to manage TikTok profiles independently.
That’s not all. It also provides TikTok automation templates to streamline content posting. With the platform, you can batch-create different types of content and schedule them at scale, across all your accounts, all from your computer.
GeeLark’s cloud phone automation simulates real mobile user behavior throughout the posting process, carrying out actions such as opening the app, scrolling the screen, tapping on-screen buttons, and typing text with a mobile keyboard to complete video publishing more naturally.
Start your search for great TikTok content ideas today
If you’ve been thinking about becoming a TikTok content creator or changing things up because your account isn’t performing well, implement the tips we’ve discussed in this post. Make use of the TikTok Creative Center, TikTok Search, your FYP, your audience, and AI tools to get content ideas.
Then, test them to see which ones resonate with your target audience. Once you identify them, add them to your “content bank” and calendar to avoid running out of ideas.
With GeeLark, you don’t have to spend months trying out different TikTok content ideas. Set up GeeLark cloud phones, create multiple accounts, and test all your potential ideas simultaneously. If you want to try dozens of ideas, leverage the platform’s automation templates to streamline at-scale content posting.
Quick and easy-to-create ideas like short tutorials, trending challenges, and storytelling videos are a great place to start. They require minimal content production expertise.
Sure. There are many content ideas for people who don’t want to show their faces on TikTok, including:
Video compilations from other creators
Tutorials with screen recordings
Educational videos with stock images or footage
Storytelling with stock visuals
You can get great ideas directly from TikTok (the Creative Center, the search feature, and your FYP), your audience, and AI tools like Gemini.
Yes. However, vary their content. For example, if you go with storytelling, don’t tell the same stories over and over; give your audience something new on every post.
