15 Best Niches for TikTok Account Growth
These days, TikTok is everywhere. People are not just watching videos anymore, they are actively creating content. Brands use TikTok to promote products and services, creators share their daily lives, and many users turn simple ideas into viral videos. TikTok has grown far beyond trends and dances. It is now a powerful discovery platform where people come to learn, shop, and get inspired.
For businesses, TikTok has become an important growth channel. Many brands use it to reach new audiences, build trust, and drive sales, making TikTok for business a key part of modern marketing strategies. At the same time, creators and sellers are finding real opportunities through TikTok e-commerce, where content and shopping are closely connected
TikTok can be just as valuable for individuals and creators as well. However, success usually starts with one important decision: choosing the right type of content to focus on. With so many users and interests on the platform, finding your niche helps you stand out and grow more consistently.
In this guide, we explore some of the best TikTok niches to help you get started. We also explain how to identify your ideal niche and set up your account for long-term success.
1. Food
Food is a necessity. So, you can’t go wrong with this niche. If you create captivating content, you can capture the attention of both cooking enthusiasts and food lovers.
Content Options
- Quick recipes
- Dishing videos
- Mukbangs
- Restaurant reviews
- “What I eat in a day” videos
Best practices: Provide clear visuals, use text overlays for steps, and inject your personality into every video. For example, you could create funny voiceovers for cooking videos.
2. Travel
Everybody wants to travel. The problem, however, is that we don’t all have the time or resources to fund it.
This is why travel content is so popular on TikTok. It lets users escape (even if only for a few minutes) and enjoy places they may not otherwise visit.
Content Options
- Popular tourist destinations
- Hidden gems in your city or country
- Food and cultural experiences
- Travel hacks, such as how to find the best flight deals
Best practices: Provide high-quality visuals that let viewers truly experience your destinations; offer actionable tips and trip information (such as the cost of your stays and the best booking apps to use); and maintain authenticity. For example, if you didn’t have the best experience at a specific location, let your people know.
3. Health and Fitness
Most people want to live healthier, look fitter, and feel better. Because of this, health and fitness is one of the most popular niches on TikTok. If you are a medical professional, fitness trainer, nutritionist, or simply enjoy health-related topics, this niche can be a strong way to grow an audience. It also pairs well with TikTok affiliate marketing, since many creators naturally recommend products, programs, or tools they already use.
Content Options
- Nutrition tips
- Health education
- Daily exercises
- Before and after journeys
Best practices: Break down complex concepts into easy-to-understand information; be encouraging (especially if you choose fitness content); and pair your information with clear, easy-to-follow visuals.
4. Personal Finance
With everyone trying to gain financial freedom, it’s no surprise that personal finance is one of the most popular niches on TikTok. Audiences are hungry to learn about all matters money and will likely engage with your videos by liking them, leaving questions in the comments, and saving them for future viewing. The more engagements you register, the more the algorithm pushes your content.
Content Options
- Budgeting tips
- Investment recommendations
- Passive income ideas
- Debt payoff journeys
Best practices: Simplify complex financial concepts, such as investment options; use clear infographics; and be transparent — share your mistakes and lessons learned to build trust.
5. Fashion
If you love fashion or are regularly complimented on your style, this could be a great niche to explore. However, your content shouldn’t just focus on clothes and shoes; it should also showcase your creativity and personality.
Content Options
- Outfit ideas for different bodies, seasons, and occasions
- Fashion brand reviews
- Thrift store finds
- Popular trend breakdowns
Best practices: Be relatable (don’t focus entirely on luxury fashion, even if you can afford it); mix up outfit photos and videos; and regularly try out your audience’s recommendations. For example, you could try a specific brand’s clothes if it regularly comes up in your comments.
6. Books
If you’re a book lover and you’ve not made your way to BookTok yet, you’re missing out on one of the most active and engaged audiences. This niche can help you capture long-term fans who keep your passion for reading alive.
Content Options
- Book recommendations
- Popular book reviews and comparisons
- Creative writing tips
- Writing journey and inspiration (for authors)
Best practices: Pick a specific genre, such as romance or crime, and stick to it to attract loyal followers; and be honest in your reviews — the last thing book lovers want is to feel like they’re getting “paid for” reviews.
7. Product Reviews
TikTok has evolved from a dance app to a discovery platform, where people actively search for product reviews before making buying decisions. Whether you love skincare, food, fashion, or tech, you have the potential to grow your account by offering honest, raw reviews.
Content Options
- Unboxings
- Honest pros and cons
- Alternative product options
Best practices: Be honest. Let your audience know both the good and the bad of each product, even if they’re a paid partnership. If you can’t honestly recommend a “paid for” product, turn down its partnership request to avoid losing your audience’s trust.
8. Lifestyle
Lifestyle content has a broad appeal because people enjoy seeing how others live. However, not everyone flourishes in this niche. To capture people’s attention, you must be interesting and share your life in a way that feels natural, not performative.
Content Options
– Get ready with me (GRWM) videos
– Morning and night routines
– Home content — organization tips, fridge restocks, or cleaning videos
– “Day in the life of” content, e.g., “Day in the life of a stay-at-home parent” videos
Best practices: Don’t overpolish your content — people want to see real, authentic moments. Also, stay consistent.
9. AI-Powered Storytelling
Not a fan of showing your face on TikTok? AI-powered storytelling is growing big on the platform right now. The best part about it? Videos in this niche are not only popular but also relatively easy to create compared to human-led videos.
Content Options
- AI art storytelling
- History facts powered by AI
- AI-powered chat reactions
Best practices: Don’t replace your personality with AI — create the narratives yourself, and only use AI to bring them to life. Also, remember to label all AI-generated content to avoid getting into trouble with TikTok.
10. Comedy Skits
Most people are on TikTok for entertainment. So, any content that makes them laugh is pretty much guaranteed to win. If you have a gift for comedy, consider posting skits on the platform. Who knows? They may eventually lead to real-world gigs.
Content Options
- Everyday life jokes
- Parodies
- Character skits
Best practices: Hook your audience within the first few seconds to get them to stop scrolling. Also, use recurring characters to build a loyal fanbase. For example, you could share your experiences with specific family members or acquaintances.
11. DIY Projects
DIY content is popular across platforms. Some people watch it for entertainment, others for learning, and others for inspiration.
Content Options
- Home decor ideas
- Step-by-step home or item builds, e.g., cabinet building videos
- Upcycling projects
Best practices: Show both the pros and cons of each project; provide cost breakdowns; make your DIY steps easy to follow.
12. Pets
Pet content is huge on TikTok. Skeptical? Accounts like That Little Puff and Mister Mainer have millions of followers, proving that TikTok users love animal content almost as much as they do human videos.
Content Options
- Cute pet moments
- Training videos
- Pet management hacks
- “Day in the life” pet videos
Best practices: Let your pet’s personality shine through the screen; add voiceovers that seem to match your pet’s internal monologue; and be transparent (show both their good and bad days).
13. Relationships
You know what’s almost as good as one’s own relationship? Watching other people’s experiences. People connect with creators who share their experiences with love, heartbreak, and everything in between.
Content Options
- Dating advice
- Fun couple moments
- Authentic dating storytimes
- Couple pranks
- Heartbreak and healing tips
Best practices: Share real stories to foster relatability and emotional connections. Also, bring a little humor into the mix. For example, you could make fun of the red flags you missed in past relationships.
14. Beauty & Skincare
People are continuously seeking ways to improve their appearances. So, it’s no wonder that beauty and skincare content attracts massive views and engagement. If you’re a professional makeup artist, skincare consultant, dermatologist, or beauty enthusiast, this niche is worth exploring.
Content Options
- Makeup tutorials
- Before/after beauty transformations
- Skincare routines
- Skincare product reviews
Best practices: Provide step-by-step guidelines; be honest about your experiences with different products; and join challenges to keep your content fresh and expand your reach.
15. Music and Dancing
Music and dancing are part of TikTok’s DNA. So, it wouldn’t be fair to end this list without highlighting them.
Despite TikTok evolving beyond music and dance, these remain among the most popular niches. They’re not only fun but also trend-driven, which sparks a lot of engagement from TikTok users — something the algorithm loves.
Content Options
- Lips syncs
- Music covers
- Instrument playing tutorials
- Trending dance challenges
- Step-by-step dance tutorials
Best practices: Join trending challenges to gain more attention; use popular sounds; collaborate with other creators; and add your own twist. For example, you could add your own sound to popular songs or create an original choreography.
How to Find Your Niche
Some niches may be popular but not ideal for you. To succeed on TikTok, you need to find what specifically works for your account. Here’s how:
Find What You’re Good At
You can’t really succeed in the beauty niche if you don’t know the first thing about makeup or skincare. Similarly, you can’t succeed on BookTok if you don’t like reading.
So, start by identifying several things you’re good at or genuinely passionate about — with passion, you can always learn. Here are some questions that can help you:
- Which skills can I share with others?
- Do I have experiences that give me a unique perspective on specific topics?
- What can I talk about without getting bored?
Understand Your Target Audience’s Interests
Once you find several topics of interest, compare their popularity to see where you have the highest chances of succeeding. To do this, look up top-performing videos or search niche-related hashtags, making sure to note their engagement.
Fortunately, you don’t have to do the research manually: TikTok’s trends feature can surface everything from trending hashtags and videos to popular creators and sounds.
Try Different Options
The truth is, it may take trial and error to find your sweet spot — what you’re good at and what your audience loves. So, some experimentation will be necessary. Try your hand at different niches and monitor your engagement numbers to find what works for you.
We know what you’re thinking: trying out different niches requires a lot of time. However, this doesn’t have to be the case — at least not with GeeLark.
GeeLark is an antidetect solution provider offering both multi-account browsers and cloud phones. These solutions come with unique digital fingerprints, enabling you to not only create multiple TikTok accounts for testing but also isolate them.
With GeeLark’s antidetect solutions, you can try different types of content simultaneously without raising any red flags. To TikTok, every profile will appear to come from a different device and user.
How to Get the Most Out of Your Niche
Identifying your ideal niche is just one piece of the puzzle. To truly make it on TikTok, you also need to implement the right strategies. Luckily, we’ve got you covered. Here are our top tips for promoting growth in any niche:
Stick to Your Niche
Avoid jumping from one niche to another using the same account. Doing so can make it harder for the algorithm to categorize your content, resulting in fewer recommendations. Inconsistency can also confuse your audience and reduce your authority in any niche, making it hard to secure loyal followers.
Once you find what works, stick to it. If you’re good at travel content, for example, focus on topics such as flights, booking apps, hotels, and tourist attractions.
Collaborate With Other Creators
Working with other creators helps you tap into their audiences, potentially accelerating your growth. So, don’t shy away from partnerships. Create content with other creators in your niche, host Lives together, stitch or duet each other’s content, and reshare relevant posts.
Engage Your Audience
The TikTok algorithm loves engagement. The more engagement you get on your videos, the more valuable they appear to the algorithm and the more it pushes them.
One of the best ways to increase engagement is to interact with your audience. Like and reply to their comments on your videos; respond to direct messages; repost the content they tag you in; and like their own videos. Such interactions make followers feel valued, encouraging them to continue engaging with your posts.
Maintain Consistency
Consistency is a non-negotiable for accounts looking to grow on TikTok. It signals reliability to both the algorithm and viewers, often leading to more FYP appearances and higher engagement.
If you’re having trouble maintaining consistency, lean on GeeLark. Beyond providing antidetect solutions, GeeLark offers TikTok automation tools to streamline account management. The tools automate content posting at scale, so you never have to worry about missing your posting windows, even when operating multiple accounts
To leverage GeeLark for posting automation:
- Download the GeeLark app and sign up.
- Log in to your GeeLark account.
- Set up cloud phone profiles (one for each TikTok account).
- Go to Applications and install the TikTok app.
- Click on Automation to open GeeLark’s Marketplace.
- Search for the “TikTok video posting” template.
- Tap Add and select the cloud phones or profiles you want to automate posting for.
- Upload your video content and add relevant details, including your preferred audio and captions.
- Tap Confirm publication to launch the automation.
Join the Best Niches for TikTok
While it’s true you can grow your TikTok account by creating content on any niche, joining popular categories like food, travel, beauty, fashion, and health increases your chances of success. So, don’t go into the platform without proper research. Identify what’s popular and focus on what you’re good at among your options.
Then, grow your account by sticking to your chosen niche, engaging your audience, collaborating with other creators, and maintaining consistency.
GeeLark can help you find the right niche by enabling you to create multiple TikTok accounts for content testing, without detection. That’s not all. The platform can also help you grow in whichever niche you choose by automating posting. This makes it easier to maintain consistency, which both the algorithm and TikTok users love.