Facebook Engagement Post Ideas to Help Grow Your Page
We’ve all been there. You post content you think your audience will love, only to see it get a few likes, a couple of comments, and zero shares. The truth is, this is far more common than you may realize.
As with many social media platforms, Facebook prioritizes engagement when deciding which content to show. If your posts receive strong immediate engagement, the platform shows them to broader audiences, leading to even more engagement.
Unfortunately, the opposite happens if you don’t get people to interact with your content. It gets buried in the sea of unending posts, resulting in minimal engagement.
To succeed on Facebook, you need to come up with content ideas that spark conversations — exactly what we’re here to help you do. This guide explores practical Facebook engagement post ideas to help take your account to the next level.
1. Ask Questions
Seems basic, right? But you can never go wrong with questions. Invite your audience to interact by asking multiple-choice, open-ended, or yes/no questions. You can ask people for their opinions on your product, invite them to share their experiences with your brand, request recommendations for a product or destination, or even ask them to share their holiday or seasonal plans. The possibilities are endless.
However, not all questions will get you the engagement you want on Facebook. Here are some key best practices to keep in mind to encourage interactions:
- Keep your questions short and simple: Most people will scroll away if they’re met with lengthy paragraphs. So, keep things light and concise.
- Make the questions about your audience: Ask them about their experiences, pain points, plans, or opinions. Also, remember to throw in the trusty “you” in the questions to make people feel even more connected.
- Don’t “over-question”: Tempting as it may be, don’t ask a question in every Facebook post. They can get old pretty fast, leading to declining engagement.
2. Run Facebook Polls
Facebook polls not only get your audience to interact but also provide valuable data. Can’t decide when to host your next event? Give your audience some options and let them decide for you. Stuck on which packaging to use for your next product? Share samples and invite your people to vote on their favorite option.
Beyond encouraging engagement and providing valuable data, Facebook polls also show your audience that you care about their opinions. This might lead to stronger relationships and greater loyalty.
As with questions, keep your polls simple and straight to the point. Also, engage with your audience after they provide their feedback. You can respond to their comments, schedule a Live session to discuss the results, or simply post a thank-you afterward. Acknowledging your audience’s input may encourage them to continue interacting in future polls.
3. Create Games
You don’t have to be serious all the time on Facebook. Add an element of fun to your account by regularly creating games and inviting your audience to participate.
One of the best options is the guessing game. If you’re a lifestyle content creator, post a haul teaser and ask people to guess what’s in your bag based on what they know about you. If you’re a brand manager, ask people to predict your next product or event. If you’re a product reviewer, ask your audience to guess the prices of different items before you give your reviews.
Guessing games allow you to take advantage of two things: people’s love for fun activities and opinion sharing. If you raise the stakes by offering rewards for correct guesses, you’ll bring another element into the mix — their love for winning. When combined, these elements are a surefire way to get conversations going under your Facebook posts.
4. Engage in Trending Topics
Trending topics are great for various reasons. One, Facebook’s algorithm pushes popular content, so they can help boost your reach. The broader your reach, the more engagements you’ll register.
Two, people love joining in on popular conversations. Even if you don’t reach new audiences (which is highly unlikely), your current community will still engage with you.
This isn’t to say you should engage with every trending topic. Focus on those that align with your brand. For example, if you manage a graphic design company’s Facebook account, you could explore topics such as AI in design and minimalism vs. maximalism.
Further, avoid repeating what other creators are saying; add your own spin to your chosen topics. Fresh ideas are more likely to spark conversations than recycled content.
Also, have fun with it and stay casual. Remember, Facebook isn’t as “serious” as LinkedIn.
5. Share Behind-the-Scenes Content
One of the best ways to encourage engagement is to share relatable content. That’s precisely what behind-the-scenes videos and images are. They show who you are before any cuts or edits, which could help foster more personal connections with your audience.
Rather than focusing solely on polished content, mix things up by regularly throwing in some BTS shots. Share bloopers of your video recordings; show how you set up cameras before shooting; and introduce the people behind your Facebook account (and brand).
6. Focus on Entertaining or Informative Content
Nothing puts social media users off more than overly salesy content. So, don’t turn your Facebook page into a product or service catalog.
Instead, use it to entertain, inspire, or educate your audience. You could share memes related to your product, show people where you’ve come from and what you’ve achieved, or share how-to videos to make it easier for audiences to use your products. People are more likely to comment on and reshare such content than they are to interact with sales pitches.
What’s more, entertaining and informative content does eventually lead to conversions. It just does so in a more subtle manner.
7. Invite Your Audience to Caption Posts
Can’t come up with a good caption for your content? Kill two birds with one stone by asking your audience to help.
To maximize engagement, sweeten the pot by offering a reward to the comment with the most likes. When you do, people will not just comment on your post; they’ll also rally other Facebook users to go to your page and vote for their comments.
8. Share Your Story
Nothing beats personal connections with your audience. The more connected they feel to you and your brand, the more likely they are to continue engaging with your content.
A great way to foster personal connections is to share your story. Let your audience know where you came from, how you came to be, and the challenges you’ve overcome (and continue to overcome) to get to where you are. If you work with other people and communities, share their stories as well (with consent, of course). Storytelling humanizes your brand and resonates with people’s emotions, potentially driving greater engagement.
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9. Share More Videos
Don’t get us wrong: static visuals do perform well on Facebook. However, modern audiences prefer and interact more heavily with short-form videos. According to recent research, 87% of surveyed Gen Z Meta users reported following businesses after watching their Reels across Facebook and Instagram.
It’s worth noting, however, that not all videos increase engagement. To make sure yours do:
- Invest in quality: Make sure each video has clear visuals and audio.
- Offer value: Don’t create videos just to have something go up on your page; make sure each recording is valuable. It could be entertaining, educational, informative, or even inspiring.
- Add captions: Captions improve accessibility and cater to viewers who prefer to watch videos without sound. They can, therefore, boost video completion and engagement rates.
- Capture viewers’ attention quickly (within the first three seconds): You could make a bold statement, ask a question, or state your value proposition right away.
10. Run User-Generated Content Campaigns
Engagement isn’t just liking and commenting on posts; it can also be creating content for your brand and tagging your Facebook account. This type of engagement is great because it exposes you to a broader target audience and makes your community feel like they’re part of your brand.
If you’re a business page’s social media manager, start a campaign that encourages customers to share their experiences with your products or the brand in general. Also, ask them to use specific hashtags and to tag your account. For this to gain traction, offer incentives such as rewards for participants.
If you’re a content creator, start a fan challenge. To start your own challenge:
- Head to Professional dashboard > Engagement > Fan engagement.
- Tap Create a challenge, then Start a challenge.
- Fill out challenge details, including its description, start date, and associated hashtag.
- Tap Create challenge. Facebook will then automatically notify your community about the challenge.
Note: Facebook fan challenges are only open to professional pages with at least 100,000 followers.
11. Host Facebook Lives
Take advantage of Facebook’s Live feature to interact with your community in real time. You can:
- Host Q&A Sessions.
- Provide real-time product demos.
- Banter with your people.
- Interview guests.
- Host virtual workshops.
Facebook Lives give you a unique opportunity to interact directly with your audience. It can help humanize your account and foster personal connections, driving engagement.
12. Optimize Your Posting Time
Does when you post affect your engagement? Without a doubt. If you post when your audience is the most active on Facebook, you’re sure to receive a lot of engagement (if your content is valuable, of course). When this happens, Facebook’s algorithm pushes your content to more new audiences, resulting in even more engagement.
Generally, 8 a.m. to 6 p.m. on Mondays through Thursdays are great times to post on Facebook, as they receive the highest engagement. However, this may not be the ideal posting timeframe for your brand. To find your best posting time, log in to Meta Business Suite, go to Insights > Audience > Trends, then scroll down to Most active times.
Once you identify when your people are actively online, automate posting so you never miss your ideal window. That’s where GeeLark comes in.
GeeLark is an antidetect solution provider that offers automation tools on top of multi-account browsers and cloud phones. With GeeLark’s AI-powered automated templates, you can schedule posts to go out days or even weeks in advance (across multiple Facebook accounts), so you never miss the chance to maximize engagement.
To automate Facebook posting with GeeLark:
- Sign up for GeeLark.
- Log in to your dashboard.
- Set up cloud phone profiles. To do this, go to New profile and fill in the required details.
- Go to Applications, download the Facebook app, and install it across your cloud phone profiles (if you have multiple Facebook accounts).
- Go to Automation > Marketplace, and find the “Post content on Facebook” template.
- Upload your content and select your publishing date.
- Tap Confirm publication.
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Try These Facebook Engagement Post Ideas
The best way to boost engagement on Facebook is to post high-quality content that directly invites audiences to interact with your account. Ask questions, run polls, create guessing games, host Live Sessions, provide input on trending topics, and encourage user-generated content. Also, share your brand story, prioritize video content, and optimize your posting time.
With GeeLark, you never have to worry about missing your ideal posting window on Facebook. The platform provides AI-powered templates that automate post publishing, minimizing your manual workload. All you need to do is create your content, upload it to GeeLark, and input your desired publishing date. The tool will handle the rest for you.