How to Find Trending TikTok Hashtags for Your Content
Hashtags play a bigger role in content discovery than some creators realize. They help the TikTok algorithm understand and better categorize your videos, which could result in more appearances in users’ For You Pages (FYPs). Further, they can boost content rankings in TikTok search results, potentially leading to more views and engagement.
There’s just one problem: not all hashtags can help your content and account. Part of being successful on TikTok is knowing where to find and how to use the right hashtags, the right way — precisely what we’re here to help with.
In this guide, we look at how to find trending TikTok hashtags for your TikTok content creation. We also explore why TikTok hashtags are important, list popular hashtags across various industries, and guide you on how to use hashtags properly.
What Are TikTok Hashtags?
TikTok hashtags are terms or phrases prefixed with the hashtag (#) symbol, often used in captions or comments. Think #dance, #recipes, #fashion, #storytime.
While they may not look much like it, hashtags are one of your greatest assets on TikTok. Here’s why:
- Increased visibility: As mentioned earlier, hashtags help the algorithm categorize your videos. As a result, they appear more frequently in the FYPs of users who’ve shown interest in your type of content.
- Discoverability: They help users on TikTok discover your content and account. Typically, TikTok evaluates tags when surfacing search results. The more aligned your hashtags are with users’ search queries, the better your ranking will be.
- Higher engagement: More appearances in FYPs and search results often translate to more likes, comments, saves, and reposts.
- Community building: Hashtags attract niche audiences interested in your type of content, helping you build an engaged community.
How to Find Trending TikTok Hashtags
Finding trending TikTok hashtags is pretty easy. Here are some common ways:
Use TikTok’s Search Feature
TikTok’s built-in search feature can surface some great hashtag options. To use the tool for hashtag research, enter a term or phrase related to your industry in the search bar. For example, if you’re in the health & fitness niche, you could type something as simple as “health.”
When you do, TikTok will auto-suggest phrases based on what users commonly search for. This is a great way to find hashtags because the suggestions are based on actual user searches, not assumptions.
For even better TikTok hashtag suggestions, enter your phrase or term and go to the Hashtags tab. There you’ll find not just tag suggestions but also lists of posts that contain the hashtags. To see what’s trending, compare the numbers under each hashtag.
You can go further by reviewing the posts under each hashtag and checking whether any creators appear repeatedly. If you find them, click their videos to see their other hashtags. Think of this as a competitor analysis.
Manually Scroll Your FYP Page
The FYP is great for more than just entertainment; it can also support your research.
To find trending hashtags, scroll through your FYP and focus on the top-performing videos in your niche. Pay specific attention to the hashtags they use, and note down any that appear across multiple videos.
This method is tedious, but it can help you identify some of the best niche-related tags. What’s more, it shows you which videos resonate most with your target audience, which can inform your content creation.
Take Advantage of the TikTok Creative Center
Don’t have time for manual searches and active scrolling? The TikTok Creative Center has you covered. The free TikTok feature lists the most popular hashtags for the last 7, 30, and 120 days, giving you a clear view of how hashtag trends change over time. The feature also breaks down the most popular hashtags by industry, which makes it easier to find trending niche-specific tags.
To find trending hashtags, open the Creative Center, navigate to Trends, and tap Hashtags. For in-depth data on each tag, tap the See analytics button. There, you’ll find a breakdown of the number of posts associated with each hashtag, the creators who use it, and how users’ interest in the tag has evolved over time.
Use Online Hashtag Generators
Hashtag generators such as CopyAI Hashtag Generator, VEED Hashtag Generator, and Buffer Hashtag Generator can also be great sources. The best thing about using these tools is that they suggest hashtags based on your content.
However, suggested hashtags may not be popular on TikTok — the tools primarily focus on providing “best-match” hashtags rather than trends. It would be best to pair these generators with other tools, such as the TikTok Creative Center.
Examples of Trending TikTok Hashtags
Want to skip the hassle of researching hashtags and get straight to content creation? We’ve got you covered. Here are some top TikTok hashtags:
- General hashtags: #fyp, #viral, #foryou, #tiktok, #trending, #funny, #duet, #meme, #tiktokcreator
- General hashtags (new year specific): #2026, #newyear, #happynewyear, #adios2025, #new, #goodbye2025
- Beauty & personal care hashtags: #glad2glow, #fragrance, #cologne, #settingspray, #hairdye, #concealer, #pedicure, #cosmetics, #nighttimeroutine, #hairinspo
- Apparel and accessories hashtags: #tiktokshopholidayhaul, #haul, #tiktokshopblackfriday, #tiktokshopcybermonday, #ootdfashion, #chanel, #ootdinspo, #pandora, #giftidea, #womenfashion
- Financial services hashtags: #savingmoney, #personalfinance, #savingschallenge, #creditrepair, #costofliving, #trading, #lifeinsurance, #businesstips
- Food & beverage hashtags: #sourdough, #milk, #spaghetti, #tamales, #drpepper, #soda, #grapes, #charcuterie, #fastfood, #nespresso
- News & entertainment hashtags: #strangerthings, #blackpink, #hollywood, #max, #rapper, #band, #viraledit
- Pet hashtags: #dogsoftiktok, #catlovers, #doglovers, #pitbull, #cutedogs, #chickens, #cattoys, #treats
- Sports & outdoor hashtags: #nba, #ski, #mbappe, #snowboarding, #49ers, #figureskating, #2026worldcup, #superbowl
- Travel hashtags: #disneyland, #universalstudios, #holidayvibes, #summer2026, #beach, #beachlife, #hikingadventures, #park, #zoo, #kidssactivities
TikTok Hashtag Best Practices
Finding trending hashtags is a good first step in your account growth plan. The next step is to use them appropriately. Here are some top best practices to keep in mind when using hashtags to register desired results:
Mix Trending and Niche Hashtags
Many creators rely only on trending hashtags, but this often limits results. Popular hashtags can increase reach, but they are also very competitive. For example, a broad hashtag like #fashion is used in millions of posts, which makes it hard to reach the right audience.
A better approach is to mix trending hashtags with niche-specific ones. This helps your content stay discoverable while also targeting viewers who care about your topic. If you are still figuring out your direction, exploring different TikTok niches can make it easier to choose hashtags that match your content.
For example, using both #fashion and #fashionablethriftfinds gives your video a better chance to reach people who are more likely to watch, comment, and follow.
Only Use Relevant Hashtags
It’s normal to want to include trending hashtags like #fyp or #foryoupage in all your content to boost your visibility on FYPs. However, this can do more harm than good.
Such hashtags are too generic. They make it harder for the algorithm to understand and categorize your content, which could result in fewer FYP appearances. What’s more, they dilute your profile’s authority and limit your discoverability in TikTok searches.
While popular generic hashtags can boost your visibility, it’s better to focus on hashtags that align with your content. If you’re a food content creator, for example, focus on hashtags like #recipes, #foodie, #quickmeals, and #fastfood. This way, the algorithm knows exactly who to show your content to.
Focus More on Quality Than Quantity
Contrary to some belief, more isn’t always better — at least not when it comes to hashtags. Adding many hashtags to your posts doesn’t automatically improve visibility. In fact, it can have the opposite effect.
Too many hashtags clutter captions and make posts look spammy. This affects how the algorithm perceives your content and how your target audience views your profile, often leading to reduced engagement.
Rather than try to fill your caption character limit, use only 3 to 5 relevant hashtags. This helps you maintain a clean look and makes it easier for the algorithm to understand your videos.
Monitor Hashtag Performance
The key to continually growing on TikTok is to find and focus on what works. So, don’t incorporate hashtags into your strategy and leave it at that.
Monitor metrics such as impressions, follower growth, and engagement after using different hashtag combinations to identify which ones increase your visibility and discoverability. Once you do, double down on what works and drop the rest.
Is Using Trending TikTok Hashtags Enough to Promote Account Growth and Engagement?
While trending hashtags do play a role in enhancing engagement and promoting account growth (by boosting content discoverability and visibility), they’re not the be-all and end-all of TikTok content creation. To truly make it on TikTok, you need to implement a mix of strategies beyond using popular hashtags effectively. These include:
Create High-Quality Content
Unfortunately, trending hashtags can’t save poor-quality content. Sure, they might help you reach more users. However, they won’t get you the engagement you need to continue appearing on FYPs and in search results. For this, you need high-quality content.
Create videos that speak directly to your audience’s interests and problems. Try to grab attention in the first few seconds and offer clear value, whether that value is educational, inspiring, or entertaining.
Use TikTok SEO
TikTok also works as a search platform, so it is important to optimize your profile and videos for search. Using relevant keywords in captions, on-screen text, and your bio helps the algorithm understand your content and match it with user searches.
The key is to use keywords naturally. When keywords fit the context, they improve discoverability. When they feel forced, they can hurt performance. Understanding how TikTok SEO works can help you strike the right balance and avoid common mistakes.
Optimize Your Posting Timing
Post when your target audience is actively online to increase your chances of registering immediate engagement. The more engagement you get, the more valuable the algorithm perceives your content to be. This prompts TikTok’s system to show it to broader audiences and rank it higher in search results.
If you’re unable to manually optimize your post timing, lean on solutions like GeeLark. GeeLark is an antidetect platform offering both multi-account browsers and cloud phones to help isolate multiple social media accounts.
On top of that, it provides automation tools that can post content across multiple accounts, so you never miss your ideal posting window — even when you’re offline.
To leverage GeeLark for TikTok auto-posting, set up cloud phone profiles for your accounts, install and log in to the TikTok app on each profile, and find the “TikTok video auto posting” template.
Then upload your content (including your audio, captions, and hashtags) and select your preferred publishing date and time. GeeLark will take it from there, ensuring you not only reach your audience during their most active times but also maintain consistent posting — even when managing multiple TikTok accounts.
Maximize Your Engagement
Engagement is the lifeblood of TikTok accounts. The more followers, likes, comments, shares, and saves you receive, the more valuable your content (and account) seems. This results in more appearances in TikTok users’ feeds.
To maximize engagement:
- Tap into trending sounds and challenges.
- Ask questions to prompt viewers to leave comments on your videos.
- Like and respond to your audience’s comments.
- Use TikTok’s video reply feature to create new content that addresses users’ comments.
- Partner with other creators through video collaborations, duets, and stitches.
- Like and comment on other creators’ videos.
Make the Most of Trending TikTok Hashtags
With more brands and creators joining TikTok, competition for users’ attention is greater than ever. You need to do more than create valuable content to reach your target audience. That’s where hashtags come in.
Hashtags boost video visibility by helping the algorithm understand your content. They also make it easier for TikTok users searching for information related to your niche to find your content.
Of course, how you use them matters. For optimal results, mix niche and trending TikTok hashtags and add only a few relevant tags to each post. Also, pair hashtag usage with other strategies, such as maximizing engagement, leveraging TikTok SEO, and optimizing post timing.
With GeeLark, you never have to worry about missing your optimal posting window. The platform offers automation templates that post content at pre-determined times, helping you maintain consistency and reach your audience when they’re most active. The best part? The automation tools can post content at scale, making your work easier even if you manage multiple TikTok accounts.