How to Get More Followers on Facebook: Tried and Tested Tips
With platforms like TikTok and Instagram dominating the social media conversation in many spaces, it’s easy for creators and brands to forget about Facebook. However, overlooking the platform is a big mistake.
Facebook still reigns supreme in social media, with a whopping 3.07 billion monthly active users. Beyond being the largest platform, it also offers many valuable features and tools, including Live Video (for real-time audience interactions) and Stories (for quick updates), which can help you foster strong relationships with your audience. This can translate into conversions (for brands) and paid partnership opportunities (for creators).
However, to foster strong relationships, you first need a community — which is why you have to grow your following.
This guide looks at how to get more followers on Facebook. We explore 11 tried-and-tested growth tips that can help you unlock all the opportunities the platform has to offer.
1. Set Up Your Facebook Account to Get Followers
The first step to gaining followers on Facebook is to create a Facebook Page or to enable Professional Mode on your personal profile. You can’t really grow your following with a standard personal profile because users don’t get a “follow” button — they can only add you as a friend.
However, with a Facebook Page or a profile in Professional Mode, they can follow you. What’s more, these types of accounts provide access to features that can help you grow your following, such as ads (more on this later).
But, setting up your account is just one piece of the puzzle. To encourage users to follow you, also optimize your profile by doing the following:
- Add your contact information (email address, phone number, and website). This makes you appear more professional and trustworthy.
- Include a high-quality profile picture and cover photo that represent who you are. They can be your personal photos (if you’re an individual creator), pictures of your business, or your logo (if you’re a brand manager).
- Write a concise bio and a detailed description in the About section to let visitors know who you are and what you do. If you can naturally fit popular keywords into your descriptions, do it. Keywords can enhance your discoverability in search results, sending more traffic to your profile (or Page).
2. Create Engaging Content
Valuable, exciting content is a non-negotiable. It not only gets people interested in your account but also boosts engagement. High engagement, in turn, prompts the Facebook algorithm to show your content and profile to broader audiences, potentially earning you new followers.
Don’t know how to create engaging content? Here are some tips that might help:
- Know your audience: Let your audience guide your content choices. Do they love funny videos? Create a lot of comical content. Do they enjoy content that solves their pain points? Find out what they’re struggling with and create content around it. Do they engage more with a specific content format, like short-form videos? Focus on their preferred format.
- Be original: Don’t copy what everybody is doing. Stand out by bringing your personality into your content and sharing unique perspectives.
- Invest in quality: With millions of accounts posting daily on Facebook, you need to up your game to get users to follow you. Make sure everything in your content, from visuals to audio, is clear.
- Capture attention quickly: Most Facebook users will scroll away if you don’t capture their attention immediately when they come across your content. To avoid this, use eye-catching visuals.
3. Keep Up With What’s Trending
Hopping on trending topics or challenges can help your content, and consequently, your profile, go viral. The more people it reaches, the higher your chances of gaining new followers.
Of course, not all viral topics and challenges will work for you. Focus on what aligns with your brand. If you’re a health and wellness content creator, for example, only participate in challenges that align with your niche.
There are a couple of ways to stay up to date on trending topics. The first is to follow creators in your industry and keep up with their content.
Alternatively, you can use Facebook’s Inspiration hub to identify what most people are talking about. To leverage this feature, log in to your account, go to Professional dashboard, then Tools, and scroll down to the Content section. Once there, tap Inspiration hub for a list of trending topics.
4. Go Beyond Standard Facebook Posts
Facebook offers more than just the Feed. So, don’t confine yourself solely to standard posts.
Other features that can help you build your following include:
- Facebook Live: This feature lets you interact with your audience in real time. Live videos are great because Facebook doesn’t just show them to your followers; it also pushes them to new audiences’ feeds. Use the Live feature to share engaging content, such as behind-the-scenes and Q&A Sessions. The more engaging your Live sessions are, the more the algorithm recommends them.
- Facebook Events: This feature comes in handy when hosting events like concerts, webinars, or product launches. As with Facebook Lives, the algorithm shows planned events to non-followers, potentially building awareness for your account.
- Facebook Stories: The Story feature is a great place to show more of your personality if you prefer a well-curated feed. If your content is interesting enough, it could get casual Page visitors to follow your account.
5. Engage With Your Current Audience
Sometimes creators get so focused on gaining new followers that they forget their current audiences. However, you may be missing out on a great opportunity. Your audience can be the door to your new community, but only if you play your cards right.
One of the best ways to leverage your current following is to engage with them. Like their comments on your posts, answer their questions, reply to their messages, share user-generated content (with consent), and regularly like their own content. Engaging with your audience shows that you value them, fueling even more interactions.
With the Facebook algorithm treating high engagement rates as a positive signal, this could lead to your content appearing in more new audiences’ News Feeds.
6. Collaborate With Other Creators
Working with other creators allows you to tap into their audiences. So, take any chance you can to collaborate — create content, host Live sessions together, and reshare each other’s posts.
This isn’t to say that you should work with every creator that approaches you. Some may not be the right fit for your brand, so be choosy.
Pay attention to the kind of content any potential collaborator creates, assess their values, and evaluate their audience demographics. Ideally, a good partner will be in your niche, share your values, and have an audience that aligns with your target community.
7. Stick to Your Niche
Want to build a loyal following that regularly engages with your content? Find a niche you’re good at (or that your target audience loves) and stick to it. If you’re good at creating health-related content, for example, focus on wellness.
Creating content on too many niches can confuse profile visitors, reducing their likelihood of following your account. What’s more, it can make it harder for the Facebook algorithm to categorize your content, resulting in fewer appearances in users’ News Feeds.
8. Post Consistently At Optimal Times
The Facebook algorithm uses a combination of factors to determine which content to show on users’ News Feeds. Some of the most impactful are recency and engagement. This makes it vital to maintain consistency and optimize your posting schedule.
Let us explain: If you’re consistent and post when your audience is actively online, your account will more than likely have recent posts for the algorithm to show. Further, your chances of registering immediate engagement will be high. High engagement translates to positive signals, which could lead to more appearances in feeds.
When implementing this strategy, start by identifying your optimal posting time. To do this, go to Meta Business Suite, navigate to Insights, and then click Audience. Tap Trends, then scroll down to Most active times to see when your audience is mostly online.
Read also
What Is the Best Times to Post on Facebook
Once you identify your ideal posting window, automate post publishing so you never miss the opportunity to maximize engagement. Geelark can help here.
GeeLark is an antidetect solution provider that not only allows you to isolate multiple Facebook accounts but also automates posting at scale. To automate Facebook posting:
- Set up cloud phone profiles for each of your Facebook accounts (if you have multiple).
- Go to Applications and install the Facebook app.
- Log in like you would on your mobile device.
- Go to Automation > Marketplace, and search for the “Post Reels video on Facebook” (for Reels posts) or the “Post content on Facebook” (for image, text, or video posts) template.
- Upload your content and follow any other instructions provided by the template.
- Schedule your content to publish during your highest-engagement timeframe.
- Verify your input and confirm the publication.
9. Allow Content Sharing
Again, your current audience can be one of your greatest assets. If you make your content shareable, you don’t have to wait for the algorithm to push it; your people can do it for you.
Of course, this is contingent on various factors, including:
- Your content needs to be high-quality.
- It should resonate with your target audience — people will only share content that offers value or evokes emotions.
To maximize shares, use compelling CTAs that encourage your audience to share posts or tag their friends. Be subtle and avoid begging for shares or guilt-tripping people, as this can make you appear spammy. For example, you can say, “If this tip worked for you, feel free to share it with someone who could use it too.”
10. Get Verified
This will cost you some money, but it’s definitely worth it. A verification badge signals a vote of confidence from Facebook, which can encourage skeptical users to follow your account.
There are two ways to get verified. The first is by subscribing to Meta Verified. With this option, you need to meet Facebook’s eligibility requirements and pay a subscription fee.
The second option is applying for a verified badge. This is harder to get as it requires your account to represent a notable person or business.
11. Invest in Ads
This can be a great strategy if you don’t mind a little spending. Facebook ads put your account in front of new, targeted audiences, boosting your chances of gaining new followers.
Profile visit ads can be especially useful in growing your audience. They appear on users’ feeds with “Visit profile” or “Visit Page” CTAs, thereby directing traffic to your account.
To encourage people to click CTAs and follow you:
- Use carousels or videos — they provide more context than single-image posts.
- Make sure your profile is well-optimized to create a good first impression.
- Pin popular content in the Featured section to put your best foot forward.
Get More Followers on Facebook With GeeLark
The truth is, growing your Facebook following can be challenging. But it gets easier when you have the right strategies and tools.
To get more followers, create engaging, high-value content, maintain a consistent posting schedule, optimize your profile, participate in trends, collaborate with other Facebook content creators, and regularly engage with your audience. Also, leverage solutions like GeeLark.
With GeeLark, you can schedule content to go live at high-engagement times across multiple Facebook accounts. This allows you to capitalize on recency and immediate engagement, two of the most powerful factors affecting content reach and ranking across new audiences.