Pinterest Scheduler
Introduction
Pinterest has transformed into a robust marketing platform where strategic pin scheduling fuels audience engagement and long-term growth. Whether you use Pinterest’s native scheduler or a third-party Pinterest Scheduler (such as GeeLark’s Pinterest Automation), planning and automating your pins for peak times removes the burden of manual posting, helps you publish Pinterest pins consistently, and boosts overall reach.
GeeLark will show you how to save time and focus on what really matters: creating great Pinterest content.
Understanding Pinterest Scheduler
A Pinterest Scheduler lets you draft pins, assign them to boards, and set publication times in advance. This automated approach keeps your content flowing at times when your audience is most active and supports bulk uploads for greater efficiency. By replacing sporadic manual posting with a data-driven timetable, you ensure every pin has the best chance to resonate and avoid feed saturation.
Native vs. Third-Party Scheduling Tools
Pinterest business account holders gain access to a free, native scheduler that integrates seamlessly but only handles one pin at a time and lacks analytics. For deeper insights and batch operations, many marketers choose third-party services. Examples include:
• Tailwind’s SmartSchedule
• Buffer’s pricing plans
• Hootsuite plans
Instead of coding, you use an automation tool that’s already built for you. GeeLark has a library of pre-built automation templates, including one specifically for posting videos on Pinterest. You don’t write any scripts. You just fill out a simple form to tell it which videos to post and when. It’s a true “no-code” solution.
How Pinterest’s Native Scheduler Works
Pinterest’s built-in scheduler is accessible from the Create Pin menu. You add your image, write a description, select a board, and pick a date and time. While this tool is free and integrated directly into your Pinterest dashboard, it only schedules one pin at a time and offers no built-in performance tracking or bulk uploads. We recommend you schedule Pinterest pins 1–2 weeks ahead and use Pinterest Analytics to pinpoint your audience’s top activity hours.
Crafting an Effective Scheduling Strategy
Your posting frequency and timing significantly influence reach. New accounts benefit from 5–10 fresh pins per day, while established profiles thrive with 15–30 pins daily, mixing original and repinned content. Typical peak hours for lifestyle content are 8–11 PM (EST) and 2–4 PM (EST) for B2B audiences. Use Tailwind’s SmartSchedule or Pinterest Analytics to fine-tune these windows and view scheduling Pinterest insights in real time.
Sample Weekly Content Calendar
Monday: DIY home décor ideas
Tuesday: Seasonal recipe inspiration
Wednesday: Blog post highlights
Thursday: Pin looping of high-performing pins
Friday: Trending topic roundup
Saturday: Brand story or behind-the-scenes
Sunday: Audience-driven Q&A or poll
Seasonal and Trending Planning
Build holiday or seasonal pin collections 1–2 months ahead. Monitor Pinterest Trends for emerging topics like “Spring Gardening Hacks,” and slot them into your calendar promptly to capture rising search volume. This forward-looking Pinterest planning ensures you stay on top of seasonal demand.
Advanced Pinterest Scheduling Techniques
Pin Looping
Repin your best-performing evergreen pins every three months. In a recent test, looping one popular recipe pin after 90 days increased monthly impressions from 1,200 to 3,500—a 192% lift.
A/B Testing
Design two pin versions that vary one element, such as color palette (Bright Yellow vs. Soft Pastel) or call-to-action text. Track metrics over two weeks: Version A (Bright Yellow) drove 20% more clicks than Version B. Adjust your future pins based on these outcomes.
Analytics Integration
Track saves, click-through rate (CTR), and impressions. For instance, a pin with 1,500 impressions and a 10% CTR generates 150 clicks—your next step is to replicate attributes of that high-performer.
Avoiding Common Scheduling Mistakes
Overposting can backfire: limit yourself to 20–30 pins per day to prevent feed saturation. Avoid duplicating the same content across multiple boards simultaneously, as this may trigger Pinterest’s spam filters. Stay current on algorithm updates via Pinterest’s Business blog to keep your strategy compliant.
Managing Pinterest Graphics and Assets
Organizing your visual assets is critical for efficiency. Instead of repeating asset-management references throughout your workflow, centralize them in one section:
Step-By-Step: Using GeeLark’s Material Center
- Upload: Add your pin images or templates to Material Center.
- Tag: Assign descriptive tags (e.g., “SpringRecipe,” “DIYProject”) to enable quick searches.
- Retrieve: When scheduling, search by tag and insert graphics directly into your draft pin.
This consolidated approach ensures you maintain brand consistency and reduces time spent hunting for files.
More Automation on Pinterest
- Effortlessly publish stunning picture-text content to Pinterest at scale, dramatically boosting your operational efficiency while maintaining full account security.
- Effortlessly publish video content to Pinterest at scale, boosting your operational efficiency with seamless automation. Schedule and post videos across multiple accounts simultaneously, saving you time while ensuring consistent, high-quality engagement.
Future-Proofing Your Pinterest Strategy
Pinterest frequently introduces new features such as Idea Pins, Shopping Pins, and video pins Pinterest. Test these formats to see which resonates with your audience, and continue balancing scheduled posts with real-time engagement—commenting and community interactions—to preserve authenticity.
Conclusion
A robust Pinterest scheduling strategy hinges on consistency, data-backed timing, and quality visuals. While the native Pinterest Scheduler works for basic needs, third-party tools like Tailwind, Buffer, and Hootsuite offer scalability and analytics. Consolidate your pin assets with GeeLark’s Material Center for seamless content retrieval. Start planning your pins strategically today to unlock Pinterest’s full marketing potential and elevate your overall Pinterest strategy.
People Also Ask
Does Pinterest have a scheduler?
Yes. If you have a free Business account on Pinterest, you can schedule Pins directly: after uploading an image and adding details, click the arrow next to Publish, choose Schedule, then pick a date and time (up to two weeks ahead). You can view and manage all scheduled Pins in the content planner. For higher-volume or advanced analytics, many creators also use third-party tools like Tailwind or Buffer.
How to use Pinterest scheduler?
- Sign in to your Pinterest Business account.
- Click “Create” and select “Create Pin.”
- Upload your image or video and add title, description, link, and board.
- Next to the “Publish” button, click the dropdown arrow and choose “Schedule.”
- Pick your desired date and time (up to two weeks in advance) and click “Save.”
- To review or edit scheduled Pins, open the “Planner” tab from the top menu—there you can reschedule, publish early, or delete entries.
How much does Pinterest pay for 1000 views?
Pinterest doesn’t pay out a flat rate for every 1,000 views. Standard Pins earn no direct revenue by views alone. Only creators invited into Pinterest’s limited ad-revenue or creator programs share in ad CPM, which can fluctuate—often landing in the $2–$5 range per 1,000 monetized ad impressions. Organic views without ads don’t trigger payments.
Can I see who stalks me on Pinterest?
No. Pinterest doesn’t reveal who views your profile or “stalks” you. You can track overall engagement—likes, saves, comments, and repins—through your Analytics dashboard, but individual viewer identities and profile visits remain anonymous to protect user privacy.